Frontier Direct

One Service. One Focus. Exceptional Results

 We do one thing exceptionally well: Build profitable wine clubs for Australian wineries.

Our Core Service

5-Year Wine Club Partnership

What It Is: A complete wine club build, run, and transfer service where we implement our proven system over 5 years, then hand you 100% ownership.

What’s Included:

✓ Member Acquisition

  • Cellar door conversion strategy and implementation
  • Visitor segmentation and targeting
  • Online acquisition channels
  • Referral program development
  • Integration of your existing databases/mailing lists
  • Migration of current club members

✓ Member Support & Service

  • Dedicated phone and email support for your members
  • Professional member service team
  • Complaint resolution and retention programs
  • Ongoing member engagement strategies

✓ Technology Integration

  • Integration with YOUR existing CRM (we don’t provide one)
  • Works with: Salesforce, HubSpot, Cin7, VinSuite, etc.
  • Website and POS system integration
  • Payment processing coordination
  • Social media integration (Instagram, Facebook)
  • Reporting and analytics dashboards
  • Prerequisite: You must have a CRM (we can advise on selection for free)

✓ Operations Optimization

  • Order processing workflow streamlining
  • Fulfillment process optimization (you handle packing/shipping; we make it simpler)
  • Systems integration for warehouse efficiency
  • Inventory planning guidance
  • Shipping carrier coordination

✓ Cellar Door Optimization

  • Physical environment assessment and redesign
  • Tasting bar vs. seated tasting optimization
  • Experience flow design
  • Food offering strategy
  • Visitor journey mapping

✓ Team Training

  • Professional wine presenter training
  • Visitor segmentation training
  • Acquisition psychology education
  • Conversion technique development
  • Embedded learning over 5 years

✓ Performance Measurement

  • Real-time reporting and analytics
  • Member acquisition tracking
  • Retention rate monitoring
  • Revenue per member analysis
  • Conversion rate optimization
  • Monthly performance reviews

Wine Club Strategy

Chart a course for long term wine club success with our bespoke strategic guidance.

Efficiency Enhancement

Our experts streamline your winery operations, reducing costs and supercharging efficiency.

Revenue Management

Refine your financial approach with our guidance enabling you to make smarter, data-driven decisions for your winery.

The 5-Year Journey

Explore the distinctive benefits that Frontier Direct offers to wineries seeking to thrive.

Phase 1: Build (Years 1-2)

What We Do:

  • Implement cellar door conversion psychology
  • Install visitor segmentation system
  • Optimize physical environment
  • Train your team
  • Execute proven acquisition strategies

What You Get:

  • 420 members (Year 1)
  • 840 members (Year 2)
  • Professional acquisition system
  • Trained team
  • Growing revenue stream

Commission: 30% (Year 1), 25% (Year 2)

Phase 3: Ownership Transition (Year 5)

What We Do:

  • Final handover preparation
  • Complete documentation transfer
  • System ownership transition
  • Post-handover support available

What You Get:

  • 2,500+ members
  • $1.5M annual revenue
  • 100% ownership
  • Independent operation capability
  • Optional ongoing advisory

Commission: 10% (Year 5 only)

Phase 2: Scale & Transfer (Years 3-4)

What We Do:

  • Scale member acquisition
  • Continuous optimization
  • Deep team training
  • Knowledge documentation
  • System refinement

What You Get:

  • 1,680 members (Year 3)
  • 2,100 members (Year 4)
  • $1M+ annual revenue
  • Team ready to take over
  • Complete system documentation

Commission: 20% (Year 3), 15% (Year 4)

After Year 5 : Complete Independence

You Keep:

  • 100% of all future revenue
  • All customer relationships and data
  • Complete control of pricing and strategy
  • The entire acquisition system
  • All training and documentation

You Pay:

  • $0 to Frontier Direct (contract complete)

Optional: Advisory retainer available if desired

WHO THIS IS FOR

Perfect Fit:

  • 10,000+ cellar door visitors/year
  • Current club: 100-300 members (tried but stuck)
  • Premium wines ($30-$80/bottle)
  • Strong regional brand
  • Frustrated with wholesale economics
  • Ready for 5-year commitment

Good Fit:

  • 5,000+ visitors/year
  • Current club: 0-500 members
  • Mid-premium wines ($20-$50/bottle)
  • Open to proven system
  • Values customer ownership

Not a Fit:

  • <2,000 visitors/year (insufficient pipeline)
  • Unwilling to commit 5 years
  • Prefer DIY approach
  • Already >1,000 members
  • Only focused on immediate cost, not long-term value

PREREQUISITES

To work with Frontier Direct, you need:

✓ Active cellar door with regular visitors
✓ Existing CRM system (we can advise if you need one)
✓ Willingness to implement our proven system
✓ Commitment to 5-year partnership
✓ Team available for training
✓ Openness to cellar door optimization

NEXT STEPS

1. Schedule Discovery Call 15-minute conversation to discuss your winery and goals

2. Custom Proposal We create a tailored projection for your specific situation

3. Partnership Agreement Review and sign our 5-year partnership contract

4. Implementation Begins Immediate start on cellar door assessment and system setup

Schedule Your Discovery Call