Replace Wholesale Distribution with a Wine Club That Generates $1M+ in Recurring Revenue.
Stop giving distributors 40-50% of your margin forever. Build a profitable wine club over 5 years, then keep 100% and own the customer relationships.
You’re Giving Away Too Much to Wholesale
Most Australian wineries lose 40-50% of their margin to wholesale distributors.
Forever.
And you never own the customer relationship.
You’ve tried to build a wine club, but it’s stuck at 200-300 members.
You’ve tried:
- New CRM systems
- Social media campaigns
- More training
- Turning your cellar door into a shop
Nothing works.
The problem isn’t volume. It’s conversion.
You already have enough cellar door visitors. You just need a proven system to convert them into loyal wine club members.
The Proven Alternative to Wholesale
Frontier Direct builds, runs, and transfers complete wine club systems to Australian wineries.
Our 5-Year Partnership:
Years 1-2: We Build
- Implement cellar door conversion psychology
- Train your team on visitor segmentation
- Optimize your physical environment
- Install proven acquisition system
- Target: 420-840 members
Years 3-4: We Scale & Transfer
- Grow to 1,680-2,100 members
- Your team learns the system alongside us
- Commission declines (30% → 15%)
- Target: $1M+ annual revenue
Year 5: You Take Ownership
- Complete handover and documentation
- Commission drops to just 10%
- You’re ready to run independently
- Target: 2,500+ members, $1.5M revenue
After Year 5:
- You keep 100% (vs. 50% with wholesale)
- You own all customer relationships
- You control pricing and data
- No more giving away margin to distributors.
Is This You?
You’re an Australian winery owner who:
✓ Has 5,000-20,000 cellar door visitors per year
✓ Current wine club: 0-500 members (underperforming or stuck)
✓ Frustrated with wholesale economics (giving away 40-50%)
✓ Wants to build loyal, repeat customers
✓ Willing to invest 5 years to build a valuable asset
✓ Ready to own customer relationships instead of renting them
If that sounds like you, let’s talk.