Cultivating Winery Excellence

Paul Hanratty (founder of Frontier Direct) has over thirty years experience in the industry (including 1000 group wine sales presentations, more than 400 wine dinners and business development of $13.5m). Since 2021 he has specialised in helping individual wineries create successful and sustainable wine clubs.

At the heart of Frontier Direct’s expertise is our understanding of the wine consumers decision making behaviour and marrying this knowledge with each winerys unique offering. 

Together this expertise has delivered millions of dollars in sales growth in the last four years for our clients. At Frontier Direct we’re committed to enhancing Australian wineries by establishing thriving wine clubs. With our vast industry knowledge, we navigate market challenges for our partners, driving growth and long-term success.